London's Most Prestigious Neighbourhood
Mayfair's finest establishments: the London W1 luxury shopping and business directory. The trusted guide to the capital's most prestigious neighbourhood, curated by a team that knows every street.
Stories, openings and quiet legends from the streets of W1.
At the very heart of the London borough of Westminster is Mayfair, one of the city’s finest residential areas and one of London’s most attractive villages.
Mayfair takes its name from the fortnight-long May Fair, which took place in the borough from 1686 until 1764. Situated between Oxford Street, Regent Street, Piccadilly and Park Lane, Mayfair is home to some of the finest shopping establishments in the world.
Many of the establishments in Mayfair are as old as the district itself. Our Business Directory contains many of Mayfair’s hidden gems that you wouldn’t otherwise know how to find.
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