On Running

Swiss Performance on Regent Street

Opened in February 2023 at 169–173 Regent Street, On Running has served Mayfair for over two years while championing Swiss engineering in everyday movement. Founded in Zurich in 2010, the brand brings its award-winning CloudTec cushioning and precision apparel to a three-storey flagship store that feels part lab, part clubhouse. Visitors can expect expert welcome from trained store advisors, fast try-ons and clear product guidance across road, trail and everyday lines. The top floor features the Magic Wall with built-in gait analysis, matching runners to the right running shoes in a few strides. Changing areas allow customers to test apparel fit, and a ground-floor showcase highlights new innovations and limited drops. Set among Mayfair’s grand curves and limestone facades, the store sits within easy reach of Oxford Circus and Piccadilly, making it a convenient hub for commuters, visitors and local residents.

Trusted Tech and Community Focus

As a publicly listed company, On Running demonstrates strong governance and transparent reporting that build trust alongside product performance. The Regent Street team offers bookable fittings, clear returns and size advice, supporting first-time runners and seasoned athletes alike. Community runs, panel talks and training sessions use the lower-ground space to connect customers with coaches and product experts, reinforcing the brand’s reputation for practical education. In-store experiences present sustainability projects in plain view, while staff provide straightforward care tips to extend product life. The boutique stocks the full footwear and apparel range, from cushioned daily trainers to lightweight race models and weather-ready outer layers, all delivered with attentive service. With consistent opening hours and a central location, On Running gives Mayfair a reliable destination where technology, comfort and style meet. The result is a confident shopping experience that lets customers move better and feel ready for the street, the park or the next start line.