Situated at the confluence of traditional Indian craftsmanship and the elegance of contemporary design, Varana stands out as a global fashion. This fashion house, renowned for its unwavering commitment to quality and sustainability, ingeniously weaves the intricate nuances of Indian textiles into modern silhouettes. The brand’s ethos is deeply rooted in embracing ancient techniques, taking them beyond their conventional realm and ingeniously introducing them to the global fashion stage. Every garment that bears the Varana label not only resonates with timeless appeal but is also a testament to the brand’s respect for ecological balance and worker dignity.
An International Emblem with Indian Heartbeat
While Varana’s soul is entrenched in India’s vast heritage of artisanal workshops, its vision is undeniably global. 2017 saw the brand establishing its footprint on the international fashion map with the launch of its flagship store on Dover Street, London. This store, much like the brand itself, is a radiant sanctuary that mirrors the Modernist principles that Varana cherishes. It beautifully encapsulates the brand’s mission – a perfect blend of elevation and refinement in fashion.