Brook Street

Penhaligon's, a distinguished name in the world of luxury fragrances and skincare, has been an emblem of elegance and quality since its inception in 1870. Located in the world famous Regent Street of of Mayfair London, Penhaligon's flagship store is a haven for those seeking refined and unique fragrances. Inspired by the rich tapestry of British history and culture, each scent crafted by Penhaligon's tells a story, evoking emotions and memories through its exquisite aromas. Renowned for its commitment to quality, the brand has established itself as a pillar in the luxury fragrance sector, catering to discerning customers who value both style and substance. A Journey Through Fragrance and Luxury Accessories Visiting Penhaligon's in Mayfair is not just about purchasing a fragrance; it's an immersive experience. The store offers a wide range of luxury products, from vintage perfumes to boutique skincare. Customers can also discover a selection of lavish accessories, including hallmarked silver goods, cosmetic bags, and manicure sets – perfect for gifting or as a personal indulgence. Penhaligon's understands the emotive power of scent, offering fragrances that are more than just a pleasant aroma; they are a journey through emotions, unlocking memories and capturing moments with notes of iris, clove, nectarine, incense, and vanilla. This understanding and dedication to the art of perfumery make Penhaligon's a unique destination for fragrance enthusiasts.

Browns Fashion founded in 1970 on South Molton Street and since 2021 its four-floor flagship at 39 Brook Street has anchored Mayfair’s independent style scene. The Grade II* townhouse blends 18th-century detail with contemporary art to create a relaxed stage for luxury fashion discovery. Every week buyers refresh rails with emerging designers, heritage labels and collectible accessories, reflecting half a century of talent-spotting that first brought John Galliano and Alexander McQueen to London shoppers. RFID mirrors, on-hand stylists and the famous Yellow Room turn browsing into an interactive experience, while the courtyard and Native at Browns café welcome lingering conversation. In-house tailors deliver same-day alterations, and discreet private styling suites sit upstairs ready for focused appointments, flooding rooms with natural light. Personal service builds lasting trust here Visitors praise attentive personal shopping sessions that extend after hours in the Clubhouse suite. London shoppers rely on strong Google ratings and word-of-mouth recommendations when planning their visit. Stylists consult the Browns Fashion digital wardrobe tool, set aside items across store and web, and finish looks with free next-day delivery or on-site tailoring. Part of the Farfetch group and a partner of the British Fashion Council, the boutique ranks among the most trusted designer clothing retailers in Europe. Editorial recognition from Drapers and Vogue Business highlights its retail innovation. The shop advances sustainable fashion with repair services, rental edits and recyclable packaging, and guests often pause in the courtyard café Native at Browns for locally roasted coffee and plant-led dishes, confirming the Mayfair boutique as a community anchor.

Permanently closed. Le Gavroche, opened in 1967, closed at 43 Upper Brook Street in January 2024. Le Gavroche now appears at pop-ups and runs an online shop. This page is kept as a record. For places open today, see our guide to restaurants in Mayfair. A Culinary Institution Since 1967 For over five decades, Le Gavroche set the standard for French cuisine in Mayfair, delivering an unmatched dining experience. Founded in 1967 by Albert and Michel Roux Snr, it became the first restaurant in London to offer classic French gastronomy at the highest level. Under the leadership of Michel Roux Jr from 1991, the restaurant built a reputation for elegant dishes, impeccable service, and an atmosphere that reflected true culinary excellence. Though the Upper Brook Street location closed in January 2024, the Le Gavroche name continues to bring its iconic dishes to pop-up events across the UK and beyond. Michel Roux Jr’s Continuing Influence The Le Gavroche experience lives on through Michel Roux Jr’s ongoing projects, from exclusive dining events to innovative culinary ventures. The restaurant's signature fine dining experience, known for its rich French flavours, continues to inspire chefs and food lovers alike. From indulgent soufflés to expertly crafted wine pairings, the spirit of Le Gavroche remains at the heart of modern gastronomy. With a strong legacy and ongoing presence in the UK food scene, fans of the restaurant can still enjoy its signature touch through special appearances and collaborations.

McQueens Flowers has been creating beautiful and memorable designs since 1991, building a reputation around the world for colourful and creative floral creations perfectly matched to every occasion and setting. What started out as a home of simple, stylish London flowers - beautifully presented, has grown to become one of the world’s most respected and admired floral design companies – setting the standard for floral quality, style and elegance. With creative studios, workshops and flower schools in London, New York and Seoul – and more international cities underway, McQueens is a truly international affair, with customers in Mexico, USA, Japan, France, Korea, Kuwait, Singapore, Hong Kong, UAE, Saudi Arabia, Italy, Spain & Australia. We’re proud to have provided flowers for Vanity Fair’s Oscars After Party for the last 25 years, the to be the floral design partner for the All England Lawn Tennis Club’s Wimbledon Champion’s Ball and the London Evening Standard Theatre Awards – along with hundreds of other stunning events and high-profile weddings each year

Some hotels serve a district; Claridge's practically founded one. Standing on Brook Street since 1856, rebuilt in the 1890s and crowned with its art deco interiors in the 1920s, the hotel has hosted exiled royalty, film stars hiding in plain sight and half the significant diplomacy of the twentieth century. Winston Churchill lived here; visiting monarchs treated it as an annexe of their palaces; and Mayfair has arranged itself around that gravity ever since. The Rooms and the Rituals Behind the liveried doormen, the hotel runs to around two hundred rooms and suites in which art deco originals sit beside quiet modern luxury, many overlooking the district's rooftops. The public rituals are open to non-residents and remain some of London's great set pieces: afternoon tea in the Foyer, taken under the Dale Chihuly light sculpture to the sound of a resident pianist, the deco jewel box of the Fumoir for late drinks, and the Painter's Room for cocktails with a Mediterranean accent. Restaurants have come and gone with the decades and the current kitchens hold their own against the district's best. Why It Still Matters Plenty of hotels are more fashionable for a season; none carries Claridge's particular authority. It is the default London address for old money, new money learning manners and anyone marking an occasion that deserves a doorman who remembers names. The Christmas tree commission, designed by a different fashion house or artist each year, has become a Mayfair season in itself. Small Rituals Worth Knowing Regulars accumulate the hotel's minor secrets: the Fumoir takes no bookings and rewards the early evening; the Foyer's second tea sitting is calmer than the first; and the hotel's spa, sunk five storeys beneath the lobby in a feat of engineering that made construction news, welcomes day guests to one of the most serene pools in London. The Claridge's shop on Davies Street sells the hotel's own hampers, champagne and the famous striped biscuit tins, an accessible souvenir of an address most visitors only borrow for an afternoon. Visiting The hotel operates around the clock as hotels do; book tea and restaurants well ahead, with smart dress expected in the public rooms. It stands at the corner of Brook Street and Davies Street, three minutes from Bond Street station, with the galleries and cashmere houses of the street outside the door and Grosvenor Square a short walk west. Telephone 020 7629 8860.

Revolutionizing Home Living Baulogic UK Ltd. is a leading provider of smart home technology, empowering homeowners to create intelligent living spaces that are both convenient and energy-efficient. Established to meet the evolving needs of modern households, Baulogic recognizes the growing trend of working from home and the increasing importance of sustainable living. We bridge the gap by integrating cutting-edge smart technologies that put homeowners in complete control of their environment, allowing them to stay connected at all times. Experience the Smart Difference Stepping into a Baulogic-equipped home is a revelation. Imagine seamlessly adjusting lighting, temperature, and entertainment systems with just your voice or a tap on your smartphone. Our intuitive and user-friendly systems allow you to automate tasks, schedule routines, and monitor energy consumption, all while creating a personalized and comfortable living environment. Whether you're a tech-savvy homeowner or just starting your smart home journey, our expert technicians provide tailored consultations and flawless installation, ensuring a seamless transition to smart living.

Stepping into Handel Hendrix House is like walking into a melodious tale of two extraordinary musicians, separated by centuries but united by the same hallowed halls of residences 23 and 25 Brook Street. Situated in the prestigious Mayfair area, this unique museum brings to life the historical homes of George Frideric Handel and Jimi Hendrix. Handel, the eminent composer, made 25 Brook Street his home from 1723 until his death in 1759. Fast forward to 1968, and the legendary guitarist Jimi Hendrix moves into the adjoining flat at number 23. Experience the Pioneering Spirits of Handel and Hendrix! The Handel Hendrix House is more than a museum; it's an ever-changing tribute to these unparalleled musicians. Through rehearsals, masterclasses, and talks, along with special late-night openings, the museum perpetually celebrates both Handel's and Hendrix's remarkable impacts on London's cultural scene. Visitors are invited to delve into the legacies of these musical prodigies, from listening to their timeless compositions to exploring the personal items that once belonged to them. All of this is aimed at fostering learning, enjoyment, and inspiration in a setting that is unequivocally Mayfair in character.