Officina Profumo-Farmaceutica di Santa Maria Novella

Officina Profumo-Farmaceutica di Santa Maria Novella began in Florence in 1221, when Dominican friars prepared herbal remedies and fragrant waters using plants from the monastery garden. The pharmacy became an official perfumery in 1612 and is now regarded worldwide as one of the oldest names in luxury fragrance and skincare. In 2024, the company opened a boutique in Mayfair, adding to its established London presence. The new setting places this historic Florentine brand within one of the capital’s most distinguished districts, reflecting both heritage and contemporary elegance. Customers visiting Mayfair can expect to step into a carefully designed space that honours centuries of Florentine tradition while embracing the refined character of the neighbourhood.

What Customers Experience

Inside the Mayfair boutique, visitors discover artisan fragrances, apothecary skincare, and home products, each crafted with botanical expertise passed down through generations. The collection embodies experience built over eight centuries, offering everything from signature perfumes to delicately formulated soaps and lotions. The store atmosphere conveys trust, combining historic authenticity with modern standards of quality. Knowledgeable staff guide customers through a sensory journey that highlights the artistry behind every product. With its established reputation and presence in respected locations worldwide, Santa Maria Novella stands as an authoritative name in the fragrance industry. For those seeking a destination that blends cultural history with contemporary style, Mayfair offers the perfect backdrop to engage with this celebrated brand.