Where Warmth Meets Style


Bosideng‘s flagship store in Mayfair, London, is not just a retail space; it’s a hallmark of luxury and innovation. Situated on South Molton Street, this unique triangular building has been the brand’s European headquarters for over a decade. Known as Asia’s largest manufacturer of down apparel, Bosideng has brought their expertise to the heart of London. Visitors to the store are greeted by a spacious and ultra-modern interior, a perfect setting to showcase their high-quality down jackets. These jackets break the stereotype of bulky winter wear, offering both warmth and style.

Premium Menswear

Beyond their famed down jackets, Bosideng’s Mayfair store boasts a diverse range of premium menswear. Customers can explore an array of sleek leather jackets, pure cashmere cardigans, wool-blend tweed blazers, and Egyptian cotton tops. Each piece is meticulously crafted using the finest materials sourced from Europe. The store is dedicated to the discerning customer seeking not just warmth and comfort, but also high fashion. Bosideng ensures that every item, from the cosy winter coats to stylish wardrobe additions, meets the highest standards of luxury and elegance.

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Open Hours

Monday11:00 AM07:30 PM
Tuesday11:00 AM07:30 PM
Wednesday11:00 AM07:30 PM
Thursday11:00 AM07:30 PM
Friday11:00 AM07:30 PM
Saturday11:00 AM07:30 PM
Sunday12:00 PM06:30 PM
Closed now. See you soon!