The Apple Flagships is located on Regent Street, which is a major shopping street in the West End of London. This store was the first one to open in Europe, with a 7.2-meter double-height grand hall, producing a ‘town square’-like environment that is adaptable and friendly. The design improves the visual link between the two floors by increasing openness from the street and flooding the shop with natural light.

Visit the Apple Store to purchase a Mac, an iPhone, an iPad, Apple Watch, and other products. Sign up for Apple’s Today at Work programs. Alternatively, Genius Support can help you with anything from setting up your device to regaining your Apple ID to replacing a screen.


27 June 1:12 pm
Monday 10am–9pm
Tuesday 10am–9pm
Wednesday 10am–9pm
Thursday 10am–9pm
Friday 10am–9pm
Saturday 10am–9pm
Sunday 12–6pm