Stepping into the Microsoft Experience Centre at Oxford Circus, one enters a technological playground spread across a whopping 22,000 sq ft and three modern floors. The store captivates visitors right from the entrance with its large videowall. To the right, a dazzling McLaren car captures attention, while on the left, the cutting-edge HoloLens mixed-reality headset beckons.

Unleash Your Inner Gamer at Oxford Circus’ Ultimate Gaming Lounge

Ascending to the first floor, the Gaming Lounge reveals itself as a haven for both Xbox and PC gaming aficionados. High-quality gaming chairs and professional pods set the stage for an immersive experience with the latest titles. But the store offers more than just games. Visitors can also browse through a selection of third-party laptops and accessories. Need tech support or advice? Skilled advisors are on hand to provide expert training and solutions. And for those who like to document their tech journeys, selfie opportunities are abundant throughout the Microsoft Experience Centre.