The British jewellery Graff is a multinational with headquarters in London’s prestigious Mayfair area. Graff is a vertically integrated corporation whose activities include jewellery and watch design, production, and retail distribution. The most discerning clientele in the world continues to be amazed and excited by Graff’s jewellery, which is considered to have handled more diamonds of remarkable rarity and beauty than any other jeweller. The Queen’s Award for Industry and Export, today is known as the Queen’s Award for Enterprise, was given to Graff as the first jewellery company ever. The highest honour for a British corporation is thought to be the Queen’s Award to Industry and Export.