Mayfair, London, is a world-renowned destination for luxury shopping, home to some of the most prestigious brands in fashion, jewellery, and high-end accessories. With a rich history of elegance, Mayfair remains the epicentre of international luxury, attracting affluent shoppers, celebrities, and royalty alike.
This article explores the top 20 luxury brands in Mayfair, detailing their establishment dates, net worth, key products, and the reasons they are globally celebrated. We also look at future brand openings, upcoming fashion trends, and why Mayfair remains the top choice for luxury brands.
1. Louis Vuitton
Founded: 1854 | Net Worth: $39 billion | Country: France | Forbes Rank: #1 Most Valuable Luxury Brand
Let’s be honest—Louis Vuitton is the Beyoncé of luxury fashion. It’s everywhere, and yet, never out of style. You can spot that iconic monogram from a mile away, whether on a haute couture runway or stuffed under an aeroplane seat in first class.
But make no mistake, Vuitton is not just about status—it’s a global empire of craftsmanship. The Mayfair boutique is an experience in itself, drawing in deep-pocketed tourists and local elites who wouldn’t be caught dead with a knockoff. The brand dominates with its luggage, handbags, and ready-to-wear collections, bringing in an eye-watering $15 billion in sales annually in Europe alone.
And let’s not forget the future—Louis Vuitton is investing in digital fashion and sustainability because, darling, even luxury has to go green.
2. Chanel
Founded: 1910 | Net Worth: $15 billion | Country: France | Forbes Rank: #2 Most Valuable Luxury Brand
You can’t talk about Chanel without a dramatic hair flip—this is the house that invented the little black dress, the tweed suit, and perfume that could seduce a king (or a Russian oligarch). Coco Chanel’s spirit still haunts Mayfair, as this boutique is a landmark for those who breathe couture.
The brand’s Mayfair store isn’t just a shop—it’s a pilgrimage site for fashionistas. Private client services? Haute couture collections? It’s all there, baby. And Chanel is not just resting on its pearls and quilted handbags—they’re doubling down on AI-assisted personal shopping and sustainable fashion. With an expected 10% annual sales increase, Chanel is still making money faster than the Kardashians drop scandals.
3. Gucci
Founded: 1921 | Net Worth: $18 billion | Country: Italy | Forbes Rank: #3 Most Valuable Luxury Brand
If fashion had a rockstar, it would be Gucci. Unapologetic, daring, and dripping in drama, Gucci has redefined what luxury looks like—bold prints, logo-covered everything, and just the right amount of excess. If you step into the Mayfair store, expect to see fashion rebels and trust-fund kids burning through their inheritance on Princetown loafers and $3,000 hoodies.
But Gucci isn’t all flash and logos; this house has serious investments in digital fashion and art collaborations. With a goal of 100% sustainability by 2030, Gucci is future-proofing its empire, one eco-friendly GG belt at a time.
4. Hermès
Founded: 1837 | Net Worth: $22 billion | Country: France | Forbes Rank: #4 Most Valuable Luxury Brand
If you think you can just waltz into Hermès and buy a Birkin, bless your heart—you clearly don’t understand exclusivity. Hermès isn’t just a brand; it’s a lifestyle reserved for the 0.0001%. The Mayfair boutique is basically a members-only club, where handbags are handed out like golden tickets to Willy Wonka’s factory—if you’re deemed worthy, that is.
From $20,000+ Birkins to heirloom-quality scarves, every piece is handcrafted, limited, and unattainable. If luxury had an Olympic gold medal, Hermès would win every single time. Oh, and they’re doubling down on their UK-based craftsmanship training programs, ensuring that your future Birkin remains just as impossible to get as your ex’s Netflix password.
5. Rolex
Founded: 1905 | Net Worth: $10 billion | Country: Switzerland | Forbes Rank: #5 Most Valuable Luxury Brand
Rolex is the undisputed king of timepieces—the Submariner, the Daytona, the Datejust—each watch is more iconic than the last. A Rolex doesn’t just tell time—it announces status. It’s the watch of CEOs, world leaders, and men who casually drop “I own a yacht” into conversation.
The Mayfair Rolex boutique is a temple for watch enthusiasts, where collectors whisper about waitlists longer than the line for Berghain. And Rolex is not stopping there—they are pioneering innovative materials and heritage-driven marketing, proving that time is money, and Rolex has plenty of both.
6. Cartier
Founded: 1847 | Net Worth: $12 billion | Country: France | Forbes Rank: #6 Most Valuable Luxury Brand
Cartier is more than a jeweller—it’s a love affair. The Tank watch, the Love bracelet, the Panther collection—each piece is a status symbol with a heartbeat.
The Mayfair boutique is where serious collectors and romantic hopefuls drop small fortunes, ensuring Cartier’s influence in London’s elite jewellery market. With bespoke services catering to royalty and red-carpet regulars, this brand remains the gold standard of luxury bling.
7. Patek Philippe
Founded: 1839 | Net Worth: $5 billion | Country: Switzerland | Forbes Rank: #7 Most Valuable Watch Brand
Patek Philippe isn’t a watch—it’s a legacy you pass down with a wink and a trust fund. This brand never does trendy, and that’s exactly why it’s worth more than most startup unicorns.
The Mayfair salon is a collector’s paradise, home to Grand Complications, perpetual calendars, and minute repeaters that cost more than a Ferrari. It’s no surprise that London’s wealthiest flock here for investment pieces because stocks might crash, but a Patek will always hold its value.
8. Dior
Founded: 1946 | Net Worth: $11 billion | Country: France | Forbes Rank: #8 Most Valuable Luxury Brand
Dior is the definition of Parisian glamour, where the Lady Dior handbag and Dior Sauvage fragrance are practically mandatory for the ultra-chic. The Mayfair boutique is a fashion fantasy, filled with couture and A-list clientele.
Dior is also diving into phygital fashion, blending physical and digital experiences because even luxury brands need to flex in the Metaverse.
9. Goyard
Founded: 1853 | Net Worth: $1 billion | Country: France
Goyard is like the secret society of luxury fashion—no advertising, no online store, and yet, it’s one of the most exclusive brands in the world. If Louis Vuitton is the celebrity everyone knows, Goyard is the enigmatic billionaire who never gets papped.
Its handcrafted luggage and bespoke leather goods have been flaunted by royalty, rockstars, and those who prefer to let their wealth whisper, not shout. The Mayfair boutique doesn’t just sell bags; it grants access to an elite club. If you know, you know. If you don’t, well… you’re not on the list.
10. Tom Ford
Founded: 2005 | Net Worth: $3 billion | Country: United States
If James Bond had a wardrobe consultant, it would be Tom Ford. Sleek, seductive, and painfully stylish, Tom Ford has redefined modern luxury with razor-sharp tailoring, statement eyewear, and fragrances that smell like pure confidence.
The Mayfair boutique is where hedge fund managers, A-list actors, and impossibly well-groomed men come to upgrade their presence. And the best part? Tom Ford is not just about style—he’s a business genius. The brand is making waves in sustainable fashion, digital retail, and high-end cosmetics, proving that luxury can evolve without losing its swagger.
11. Bottega Veneta
Founded: 1966 | Net Worth: $4 billion | Country: Italy | Forbes Rank: #9 Most Valuable Luxury Brand
Welcome to the House of Quiet Luxury—where understated elegance reigns supreme, and logos are for amateurs. Bottega Veneta’s intrecciato woven leather is the ultimate status symbol for those who don’t need to scream wealth but exude it effortlessly.
Their Mayfair boutique is a haven for the ultra-discreet elite, drawing in a clientele that prefers whispered luxury over ostentatious displays. And it’s working—global sales are projected to increase by 15%, thanks to expanding Asian markets and a sustainability-first approach. When you wear Bottega, you’re not just buying fashion—you’re investing in the future of high-end craftsmanship.
12. Burberry
Founded: 1856 | Net Worth: $6 billion | Country: United Kingdom | Forbes Rank: #7 Most Valuable Luxury Brand
Burberry is as British as afternoon tea but with way better trench coats. This brand is a national treasure, worn by royalty, supermodels, and basically every celebrity trying to look effortlessly chic in the rain.
Its Mayfair flagship store is a pillar of UK fashion, pulling in millions in annual revenue while pushing the boundaries of digital retail. And let’s talk sustainability—Burberry isn’t just making pretty coats, they’re leading the charge in ethical fashion, with UK-based manufacturing expanding to create even more high-end jobs.
Expect trench coats, checked scarves, and a whole lot of British attitude—because, darling, Burberry is timeless, and so is Mayfair.
13. Van Cleef & Arpels
Founded: 1906 | Net Worth: $2 billion | Country: France
Van Cleef & Arpels is what happens when jewellery is treated like poetry. From the Alhambra collection to high-jewellery masterpieces, every piece is dripping in fairytale romance and unmatched craftsmanship.
Their Mayfair boutique is a mecca for high-net-worth collectors, the kind of people who don’t ask the price—they just nod and say, “I’ll take it.” But it’s not just about the sparkle—Van Cleef is investing in advanced gemstone sourcing and AI-powered jewellery customisation because even in the world of high jewellery, innovation is key.
This brand isn’t for everyone—it’s for those who understand that diamonds aren’t just accessories; they’re legacies.
14. Graff
Founded: 1960 | Net Worth: $5 billion | Country: United Kingdom
Graff is not just a jewellery brand—it’s an empire of rare diamonds. If you want an engagement ring that looks like it came straight from the crown jewels, Graff is where you go. Their bespoke creations are the definition of high jewellery, with some pieces selling for tens of millions.
Their Mayfair store isn’t just a boutique—it’s a vault of breathtaking gems, drawing in collectors, royalty, and billionaires with a taste for the extraordinary. Graff’s diamonds have a higher resale value than most luxury cars, making them a smart investment for those who have everything.
With London’s luxury jewellery exports exceeding £5 billion annually, Graff is securing the UK’s reputation as the diamond capital of the world.
15. Tiffany & Co.
Founded: 1837 | Net Worth: $5.5 billion | Country: United States
Darling, if diamonds are a girl’s best friend, then Tiffany & Co. is her lifelong partner-in-crime. From Audrey Hepburn’s breakfast fantasy to A-listers popping the question, this brand has been synonymous with romance, elegance, and engagement rings that could blind the sun.
Now under LVMH’s empire, Tiffany & Co. isn’t just selling jewellery; they’re writing love stories in platinum and diamonds. And Mayfair? Oh honey, it’s their London love nest, where every corner whispers, “You deserve something sparkly today.”
But here’s the real gem 💎—Tiffany is doubling down on UK investments, with a brand-new diamond-cutting and polishing facility, because nothing says luxury like knowing your rock has been pampered before it even touches your finger. Mayfair remains the crown jewel in their kingdom, and if you don’t own something in that iconic Tiffany Blue Box, are you even living?
16. Hublot
Founded: 1980 | Net Worth: $1.5 billion | Country: Switzerland
Hublot is not your grandpa’s watch brand—it’s the Rolex of the future but with way more attitude. If other luxury watches whisper about old money and tradition, Hublot kicks down the door in carbon fibre and shouts, “Time to party!”
The Big Bang and Classic Fusion collections are for those who want to make an entrance, not just tell the time. And their Mayfair boutique? It’s a collector’s dreamland, where men in tailored suits and deep pockets drop five figures like it’s spare change for a coffee.
And darling, they aren’t just keeping time—they’re redefining it, investing in high-tech materials like sapphire crystal and carbon fibre, proving that even the Swiss know how to shake things up. London’s luxury watch scene wouldn’t be complete without them.
17. Ermenegildo Zegna
Founded: 1910 | Net Worth: $2.5 billion | Country: Italy
If tailoring had a God, his name would be Zegna. This isn’t just menswear—it’s an Italian masterpiece sewn together with a billionaire’s precision.
Forget off-the-rack, darling—Zegna is for men who know the value of a perfectly tailored suit and aren’t afraid to spend more on it than some people do on a car. The Mayfair boutique is practically a fashion sanctuary, drawing in CEOs, royalty, and men who smell like generational wealth.
With UK demand for custom suits skyrocketing, Zegna is expanding into sustainable wool production, proving that even the ultra-rich are starting to care about the planet. Expect 12% market growth over the next five years, because honey, looking this good is recession-proof.
18. Prada
Founded: 1913 | Net Worth: $6 billion | Country: Italy | Forbes Rank: #10 Most Valuable Luxury Brand
Prada doesn’t follow trends—it makes them. If you’re wearing Prada, you’re already five seasons ahead of the fashion pack, sipping an espresso and judging everyone else’s outdated choices.
From Saffiano leather handbags to futuristic runway collections, Prada’s Mayfair boutique is where London’s elite come to play dress-up in the most expensive way possible. But here’s where it gets juicy—Prada is going all-in on digital fashion and AI-powered styling, because darling, even luxury brands need a tech glow-up.
With a projected 10% sales increase annually, Prada is future-proofing itself in style, proving that whether it’s 1913 or 2030, this brand will always be in vogue.
19. Ralph Lauren
Founded: 1967 | Net Worth: $7 billion | Country: United States
Ralph Lauren is what happens when American wealth marries European sophistication and produces a beautiful preppy child. This is the brand that gave the world polo shirts, tailored blazers, and the kind of country club chic that makes you feel rich just looking at it.
Their Mayfair flagship? It’s practically a VIP club, drawing in A-listers, fashion editors, and people who own multiple homes but still prefer to summer in the Hamptons. And don’t even get me started on their new digital fashion investments—because nothing screams “I’m rich” like getting a personalised Ralph Lauren shopping experience at the click of a button.
With sales projected to rise by 15% over the next decade, Ralph Lauren isn’t just riding the luxury wave—they’re steering the yacht.
20. Bremont
Founded: 2002 | Net Worth: $500 million | Country: United Kingdom
Oh honey, if James Bond wore a British watch, it would be Bremont. This isn’t just a timepiece—it’s a precision-engineered, aviation-inspired masterpiece. And in a market where Swiss brands have been hogging the spotlight for decades, Bremont is bringing British watchmaking back to its glory days.
With massive investments in UK-based production facilities, this brand is proving that handcrafted excellence isn’t just a thing of the past—it’s the future. The Mayfair boutique attracts collectors who know the value of engineering that can survive a world war but still look impeccable with a tailored suit.
Bremont is leading a British watchmaking renaissance, ensuring that Mayfair remains a destination for high-end timepieces.
The Future of Mayfair’s Luxury Scene: Who’s Moving In?
Mayfair isn’t just holding onto its luxury status—it’s upping the ante with new high-fashion arrivals that will have London’s elite practically lining up to spend their fortunes.
- Dries Van Noten – This Belgian powerhouse is finally blessing London with its first UK flagship store, and if you love artistic tailoring with a side of avant-garde elegance, you better get on that waitlist ASAP.
- Jacquemus – The French darling of Instagram-worthy fashion has opened its first-ever UK standalone store on New Bond Street, and you can bet it’ll be filled with tiny bags, bold silhouettes, and fashion girls taking selfies.
- Georg Jensen – The Danish sculptural jewellery and homeware brand is setting up shop in Mayfair, proving that London’s luxury landscape is about more than just fashion—it’s about lifestyle.
Why Mayfair Still Runs the Luxury Game
- Prime Real Estate – Honey, if you don’t have a store here, do you even belong in the luxury world?
- Wealthiest Clientele – Mayfair attracts royalty, celebrities, and billionaires who don’t blink at five-figure price tags.
- Legacy & Prestige – This isn’t just another shopping district—it’s history, status, and exclusivity wrapped in one designer handbag.
Mayfair is more than just a shopping district—it is a global luxury powerhouse. With ongoing investments in sustainability, digital fashion, and AI-powered personalisation, Mayfair is set to remain at the forefront of high-end retail beyond 2030.
