An area known for its great opulence, Mayfair features some of the most luxurious venues that London has to offer. A lot of these places incorporate themes of entertainment and leisure to attract new guests. This linking of exclusivity of said venues with the luxury they present creates a new and more valued experience.
Private venues such as clubs and bars have been around since the 19th Century, often used as a place where business people, celebrities, or dignities would gather to make connections or enjoy other leisurely activities together. Most of which were not readily accessible to the general public. The need for these clubs continued to boom through the Roaring Twenties all the way up till now, where new and inclusive options are being established.
While there is a growing demand for high-end venues in London due to the growing popularity of unique offerings such as these. There are many clubs, bars and entertainment lounges already available for upper-market clientele.
Mayfair has established many luxurious entertainment venues which emphasize exclusivity. The aim is to keep the clubs strictly private. This is often done to create an air of intrigue, to entice future members into joining and paying for a membership so they can experience the same benefits of those already part of these sometimes stern, yet diverse venues. Often these clubs have different themes. So, some may be nightclubs, golf clubs, or clubs specifically designed for influencers, or others of a similar nature.
Mayfair has quite a lot of luxury entertainment venues with an emphasis on exclusivity which are available to visit. There are the likes of fine dining, entertainment extravaganzas offered by The Colony Club and also clubs like the Toy Room, with the club presenting the wholly strict image of ‘if you’re lucky enough to get in’. That being said, it is still deemed popular with the public, showing there is a real demand for luxury venues as there are many benefits to joining them, such as meeting new people or making new connections.
Another of these popular, yet private venues includes The Savile Club, which is one of the oldest private clubs in the world, being established in 1868. With a relaxed aesthetic and once being the home to many of London’s famous faces, this club is known for giving its patrons an elite time.
The Mayfair Club is another prime example of an entertainment venue with an affluent yet modern twist, being one of the most highly sought out places in Mayfair. Named after the town in which it resides, the club features a James Bond-esque aesthetic, perfect for lovers of Vegas decor.
Exclusivity in Entertainment and Leisure
The exclusive nature of luxury venues has also spread into entertainment itself. Various new options are cropping up for people, presenting fresh opportunities for exclusivity within the form of entertainment, such as private cinemas and concerts. This exclusive theme can be found in some online gaming portals and virtual casinos, which emphasized their ‘exclusive casino bonuses’, giving them more of a grand image, which you can read more about here. Naturally, casinos offer a sense of the upper class in their design, which many online casinos have also implemented into the design of their websites. However, online casinos are accessible to everyone, and in fact, sites are so competitive many offer bonuses to tempt players.
Mayfair’s exclusivity also links into leisure and shopping venues, such as Mayfair Jewellers – a jewellery store offering bespoke jewellery by appointment only, and various shopping retailers and malls which give off a more dignified image, allowing only the best dressed to enter. Other private leisure facilities around Mayfair include gyms and office spaces. This gives a modern feel, yet are more relaxed in their exclusivity processes, allowing a wider variety of people to join them.
The link between luxury and exclusivity often goes hand in hand as many venues use memberships to keep clubs exclusive. Membership fees often go to the running of the clubs, making these venues the best they can be.