The app market has become more integral in our daily lives, and while many fabulous ideas that have been routinely expounded, very few go on to have a long shelf life.
In particular, gaming apps have become ubiquitous, and to a certain extent, the market has become oversaturated, with developers eager to get their slice of the pie.
Being able to push the boundaries and standing out from the crowd is key to retaining customers. Netflix has pushed video games to the forefront of its business model after announcing massive subscriber losses for the first quarter of 2022. They have dabbled in video games by launching an in-app mobile game for two Stranger Things titles.
Recent research showed that a 5% increase in customer retention can lead to a 25% boost in profit figures. With that in mind, we have highlighted a few key techniques that you can leverage to acquire more customers and get more eyes on your app.
Optimise, optimise, optimise
Before you do anything else, you need to work on proper app search optimization (ASO). Once you have delved into what your competitors are doing, you should approach the app store and see what kinds of names are being created, but make sure you don’t copy them. Your app should be original.
Organic traffic is vital to the existence of and evolution of an app, so you need to have a basic ASO strategy in place. This should involve keyword research and title and description optimization.
Think about what users would search for. They may be more likely to go for something that is catchy and resonates with them. Any good ASO title will have the main keyword in it, and you should carry out A/B testing to see what works and what doesn’t.
If you can master this, then you will be able to rank better on Google, and ultimately, you will be better placed to improve search visibility for your app.
Build on user engagement
With any given mobile app, users want to feel involved. User-generated content (UGC) can enhance the experience for users, and make them feel more connected.
UGC is an authentic marketing technique and it is all about creating a buzz for your product. If you can get users talking, whether that be via word-of-mouth or on social media, then before long, your app will start to fly.
There are plenty of companies that try to make customers feel involved and this helps bolster the customer experience. For example, Amazon allows users to share their feedback on products, which in turn, can spark further conversations. Amazon, therefore, has shown it can pivot effectively to create a more cohesive user engagement strategy going forward.
The importance of building user engagement should never be underestimated. Facebook, for example, is a great way for companies to share content about their brand and it can help establish rapport with customers. Another good example of this, is how gambling firms leverage their presence on social media. Some of the most popular new slots sites will be well stocked with a whole host of attractive welcome bonus packages to excite new players and ongoing offers to retain the loyalty of existing users.
Go the extra mile with support
Another invaluable technique for retaining and acquiring new customers, is having a good support channel in place. In-app user support should never be underestimated.
Nowadays, people don’t want to send a blanket message and be ignored. There should be a variety of in-app messaging solutions such as automated customer support or an extensive FAQs section to guide users.
Alternatively, having a live chat facility can help foster a good relationship with customers without them having to leave your platform. Nowadays, people prefer to use live chat as opposed to telephone communication or emails, so make sure you are proactive in dealing with queries or complaints.
Building a successful app is only one part of the challenge. Being able to acquire and retain customers is the other part of the double-edged sword, but if you can apply some of the techniques we have outlined, this will stand you in good stead in the long term.