Soft2Bet has moved from being a young tech company to one of the most talked-about iGaming providers in the world. Founded in 2016 by Uri Poliavich, the company now operates under 19 licenses across 11 jurisdictions. Its fast rise is widely seen as the Soft2Bet success story, shaped by bold leadership, smart expansion, and constant innovation.
Strong Leadership and Vision
At the heart of Soft2Bet is Uri Poliavich, a CEO with a clear vision for what the online gaming space should look like. He saw the need for better engagement tools and products that could keep players entertained beyond the basics of slots and sports betting.
Under his guidance, Soft2Bet created a portfolio of strong brands such as Betinia, Campobet, and Quickcasino, each tailored to local audiences while staying true to the company’s high standards.
MEGA: A Game-Changer in Gamification
In 2023, the company introduced its flagship innovation, the Motivational Engineering Gaming Application (MEGA). This gamification solution has become one of the most important tools for operators. Instead of acting as a simple add-on, MEGA delivers a complete solution that integrates seamlessly with casinos and sportsbooks.
The platform’s results speak clearly:
- Four times longer player screen time
- 65% increase in Net Gaming Revenue
- 50% rise in deposit amounts
- 45% growth in Average Revenue Per User
Operators value these outcomes because they show how MEGA creates genuine engagement. The system delivers real rewards, personalized journeys, and interactive content that boost both satisfaction and revenue.
B2B and B2C Strength
One reason Soft2Bet stands out is its ability to operate both as a supplier and as a direct operator. On the B2C side, its brands cover multiple regulated markets, each designed with unique themes and localized offerings. On the B2B side, Soft2Bet delivers turnkey solutions through its Player Account Management (PAM) system and customizable integrations.
Operators can rely on:
- Tailored front-end design for unique player experiences
- Integrated casino and sportsbook solutions
- Managed services including customer support and risk management
- Payment systems covering over 220 methods worldwide
This mix of flexibility and scale makes Soft2Bet a reliable partner for companies looking to succeed in competitive markets.
Expanding with Soft2Bet Invest
In 2024, the company announced Soft2Bet Invest, a €50 million innovation fund aimed at startups in iGaming and casual gaming. The initiative proved more than just PR—it won the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. By funding new projects, Soft2Bet is strengthening the industry while keeping itself at the center of innovation.
Recognition and Awards
Soft2Bet’s work hasn’t gone unnoticed. In 2025, it became a triple winner at the Global Gaming Awards EMEA. The company took home:
- Executive of the Year for Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year for MEGA
These awards matter because they come from one of the industry’s most respected events, reflecting both the leadership behind the company and the strength of its technology.
Responsible Gaming at the Core
Alongside growth, Soft2Bet emphasizes responsibility. It operates under strict licensing regimes in Europe and Canada, ensuring compliance and player protection. Dedicated teams monitor fraud detection, compliance, and responsible gaming practices. This focus makes the company a trusted name in markets that demand transparency and safety.
What Makes Soft2Bet Different
Soft2Bet continues to set itself apart by combining technology, creativity, and regulatory expertise. A few unique advantages include:
- Customizable Gamification: Features like avatars and collectibles create immersive experiences.
- Massive Game Library: Over 12,500 titles from top developers plus one million live events per year.
- Global Reach: Support for more than 20 languages and 220+ payment methods.
- Operator Flexibility: Tools tailored to each market’s specific needs.
Together, these elements form a complete package for players and partners alike.
Closing Notes
In less than a decade, Soft2Bet has gone from startup to a recognized leader in iGaming. Its balance of B2B and B2C operations, breakthrough gamification platform, strong compliance record, and industry recognition prove why it stands out in 2025. With innovation embedded in its DNA and a growing global presence, Soft2Bet has set a new standard for what an iGaming provider can achieve.
