How players benefit from loyalty and VIP programmes at online casinos

Anyone who has seen the classic Paul Thomas Anderson film Hard Eight (1996) has some insight into how casino VIP programmes worked in the past. In an early scene, the main character in the film shows his young protégé how to quickly qualify for a casino’s high roller perks which include free food and drinks, tickets to shows and a comped hotel room.

As the movie illustrates, casinos have always offered their loyal players perks and special rewards for spending money at their tables. Online casinos took the idea of a loyalty programme and made it work for the digital environment. Instead of hotel rooms and drink tokens, online casinos reward players with free spins, extra credit and early access to new games, among other features.

This article will break down what loyalty and VIP programmes are, how they work and how players benefit from enrolling in them at online casinos.

What are online casino loyalty and VIP programmes?

Online casinos attract players by offering bonuses and special promotions. The most common form these take are welcome bonuses as they attract new players. Other bonuses can be tied to specific game developers, seasonal rewards or as rewards for participation in tournaments or for social media engagement.

Another key type of bonus for online casinos are loyalty or VIP programmes. The two names are usually used interchangeably as both refer to the same type of promotion. These programmes reward players for the amount they spend and how regularly they play.

There are several ways that players are rewarded for being a part of a loyalty or VIP programme. Cashback on either deposits or losses is one of the most popular perks. Free spins on slot machine games are another perk that players typically receive as part of a loyalty programme. Reload bonuses are similar to cashback bonuses but are often more valuable, so they tend to be less common. Lastly, VIP programmes often give players cash prizes or at the very least the chance to win them.

How do loyalty and VIP programmes work?

Loyalty and VIP programmes work in roughly the same way at all online casinos. One of the only major differences is in how players join. Often, players are automatically enrolled as soon as they create an account and place their first deposit. In most other cases, players have the option to enrol as soon as they hit a deposit or wagering threshold.

The loyalty and VIP programmes with the best benefits, however, tend to be a bit more exclusive. Players who want access to these promotions need to wait for a personal invitation. Some sites explain exactly what a player needs to do to merit an invitation. Others are more secretive about their standards for enrolment.

Once you’ve joined a loyalty programme, they work similarly. For instance, every pound that a customer spends earns them a point in their loyalty programme. Once they’ve collected enough points, the player can move up a level in the programme. The higher a player gets; the more rewards they have access to.

In some cases, players can redeem their points for additional benefits. In others, the points are just a way to measure what level a player has reached. Some casinos require players to earn a certain number of points monthly to maintain their status. With others, once a player has reached a level they remain there.

Many loyalty programmes also have a daily reward component. Players who login every day are rewarded with points or another perk. This further encourages player loyalty and encourages players to play or deposit daily.

Players always have the option to opt-out of loyalty and VIP programmes. There is no obligation to be a member of a casino’s loyalty promotion. However, there are seldom any real risks in participating.

Benefits for players

There are many benefits for players when they join an online casino’s VIP or loyalty programme. The biggest benefits are the perks that players receive by being a part of the loyalty programme. Most of the basic perks tend to be free credit to play with. Free spins, cashback and reload bonuses all give players credit to play with. The same is true for cash prizes and birthday gifts that some VIP programmes give out.

Other benefits for players surround making deposits and withdrawals. Some VIP programmes give their members access to faster withdrawal processing. Others increase the maximum deposit ceiling or the number of times a player is allowed to make a withdrawal in a set period.

At certain elite levels in most rewards programmes, players are given access to private customer support and an account manager. This makes it much easier to manage your deposits and withdrawals. It also makes the process of contacting customer support to resolve any issues more efficient.

For players who can join one of the invitation-only VIP programmes, there’s also the thrill of being in such an exclusive club. The Private Members Club has always been a part of society, bringing people with similar tastes, interests or backgrounds together. The invitation-only VIP club at an online casino is the latest version of these clubs and it holds the same appeal.

The highest levels of the most elite VIP programmes even include vacations and brand trips. These exclusive holidays are an impressive benefit that also allow players to mix and mingle. It adds to the high roller experience and makes it more like the experience of being a whale at a Las Vegas strip casino.

As you can see, the benefits for players are both tangible, such as free credit, and emotional, by providing exclusivity and camaraderie.

CasinoRewards Programme

There is something new in the world of online casino loyalty programmes that reflects the ways that people use online casinos today. Most people don’t simply play at one site. Instead, they create multiple accounts whenever a new casino or deal catches their eye.

CasinoRewards made note of this and responded to it. CasinoRewards is a VIP programme that works across a network of more than 30 online casinos. Points earned in any of the online casinos are banked into the same VIP programme and the rewards earned can be used across the network as well. It takes the traditional loyalty programme and makes it work better for the modern player.  

If you’d like to learn more, casinomeister.com/blog/ provides a more detailed explanation of the CasinoRewards programme. It includes links to all the participating casinos and a full breakdown of each VIP tier and how many points are needed to reach them.

Conclusion

Loyalty and VIP programmes have always been a part of the casino experience. As casino gambling has moved from the real world to the digital one, the perks provided by loyalty programmes have changed. This article has discussed how these perks can be a major selling point for online casinos. Players should always consider if an online casino has a loyalty or VIP programme and what the benefits are before they create an account so that they don’t miss out on great perks.

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