Grosvenor Square’s Ever After Garden: A London Fairytale

Nestled in the heart of Mayfair, Grosvenor Square has long been a symbol of prestige and serenity in the bustling city of London. Yet, during the festive season, this iconic location transforms into something far more poignant: The Ever After Garden. This transformation is not just a stunning visual spectacle; it’s a heartfelt tribute, a garden of remembrance dedicated to those we’ve loved and lost.

Did you know? Over 25,000 illuminated white roses light up Grosvenor Square each year in the Ever After Garden, creating an ethereal sea of light and memory.

The Enchantment of Grosvenor Square

Grosvenor Square, with its rich historical tapestry, has always been a place where the past and present collide. Its Georgian architecture speaks of London’s storied past, while its vibrant atmosphere reflects the city’s ever-evolving nature. The Ever After Garden adds another layer to this complex narrative, turning the square into a place where memories are both honoured and created. This isn’t just a London green area; it’s a living, breathing testament to love and remembrance.

A Garden of Remembrance: More Than Just Beauty

At its heart, the Ever After Garden is a sanctuary for memories. Each illuminated rose represents a person, a story, a life that continues to touch others even after they have gone. This is where people come not just to remember treasured friends and family but to connect with a community that shares their sense of loss and honour. The beauty of the garden lies not just in its visual appeal but in its ability to forge connections between the past and the present, the seen and the unseen.

In this sacred space, every rose is a beacon of hope, with donations going to The Royal Marsden Cancer Charity. The garden isn’t just about remembering; it’s about making a tangible difference in the fight against cancer, turning grief into action and loss into legacy.

The Magical Transformation of Ever After Garden

The transformation of Grosvenor Square into the Ever After Garden is, in many ways, a metaphor for the process of grief and remembrance. Just as winter’s cold gives way to the warm glow of thousands of roses, so too do our memories bring light to darker times. The garden, designed by Anya Hindmarch and Camilla Morton in memory of their friend and Production Designer Michael Howells, first bloomed in 2019. It’s a place where sorrow is acknowledged but also where it’s transcended, creating a space that is as uplifting as it is reflective.

The Ever After Garden is more than a garden of remembrance; it’s a testament to the enduring power of love and memory. It’s a place where visitors can feel a profound connection to those they’ve lost, surrounded by the gentle glow of thousands of roses. Each rose, with its soft light, is like a whisper from the past, a gentle reminder that those we love never truly leave us.

The garden’s enchanting beauty is further enhanced by its contrast to the city’s hustle and bustle. As a London green area, it provides a rare oasis of tranquillity in one of the world’s busiest cities. It’s a place where visitors can pause, reflect, and find peace amidst the chaos of urban life.

Analogous to a phoenix rising from the ashes, the Ever After Garden symbolises hope and renewal. As the roses light up each year, they bring with them a message of resilience and the enduring nature of love. It’s a place that captures the essence of human experience, the pain of loss, and the beauty of remembrance.

As we wander through this magical space, we are reminded that love, like the roses in the Ever After Garden, endures. It’s a place that not only honours the past but also inspires hope for the future, a true fairytale in the heart of London.

How to Visit the Garden: Practical Tips

Visiting the Ever After Garden in Grosvenor Square is an experience like no other. Located in the heart of Mayfair, accessing this garden of remembrance is straightforward. The nearest tube station is Bond Street, served by the Central and Elizabeth lines, making the garden easily accessible to both locals and tourists. Upon arrival, visitors are greeted by a tranquil haven, a stark contrast to the bustling streets of London. The garden is open to all, with no entrance fee, ensuring that everyone has the opportunity to experience this unique tribute.

Parks in Mayfair: A Comparative Insight

While Mayfair is home to several parks and green spaces, the Ever After Garden stands out for its unique purpose and design. Unlike other parks in Mayfair, this garden serves as a poignant reminder of loved ones lost, while also contributing to a noble cause. The Royal Marsden Cancer Charity benefits from each rose dedicated in the garden, intertwining the beauty of nature with the spirit of giving.

Connecting with Nature in London’s Green Areas

The Ever After Garden highlights the importance of green spaces in urban environments. In a city as vast and bustling as London, areas like Grosvenor Square provide a much-needed respite. These London green areas are essential for mental well-being, offering a peaceful retreat from the fast-paced urban lifestyle. The Ever After Garden, in particular, offers not just a connection to nature, but also a deep, emotional connection to personal histories and memories.

Preserving the Legacy: Future of Grosvenor Square

Looking to the future, Grosvenor Square’s role as a central hub of remembrance and tranquillity in London is more important than ever. Plans to maintain and enhance the square, including the Ever After Garden, are essential to preserving this legacy. As a living tribute, the garden will continue to evolve, ensuring that it remains a relevant and comforting space for all who visit.


The Ever After Garden in Grosvenor Square is more than just a beautiful spectacle; it’s a meaningful space where memories are cherished and honoured. It stands as a testament to the enduring nature of love and the resilience of the human spirit. By visiting this garden, individuals connect not only with their lost loved ones but also with a community that shares in their experiences of love, loss, and remembrance. The Ever After Garden is indeed a London fairytale, a magical space that captures the heart and soul of what it means to remember and honour those we hold dear.


  1. How can I access the Ever After Garden? The nearest tube station is Bond Street.
  2. Is there an entry fee for the garden? No, the Ever After Garden is free to enter.
  3. Can I dedicate a rose in someone’s memory? Yes, dedications are available for a donation.
  4. Does the garden benefit any charity? Proceeds support The Royal Marsden Cancer Charity.
  5. Are other parks in Mayfair similar? No, this garden is unique in its purpose.