What a London Fashion Show Asks of Its Venue

Model on a runway in a grand London hall with high ceilings and arched windows, front row seated either side

A fashion show is one of the shortest events anyone will ever stage. Twelve minutes, often fewer. Everything before it is preparation and everything after it is coverage, but the show itself is over almost as soon as it begins. That compression is exactly why the room matters. There is no second run, no way […]