Mayfair's finest establishments

The history of Savile Row

Savile Row is one of the most famous shopping streets in Mayfair, and indeed the whole of London, known across the globe for its traditional bespoke tailoring services. In fact, the word “bespoke” is said to have originated in the area, when material for a suit was “to be spoken for” by a particular customer.

The area itself is named after Lady Dorothy Savile, who was the wife of the 3rd Earl of Burlington, one of the most influential members of the early Mayfair community. Although tailors were present on the street for many years, the street became increasingly renowned for its stylish suits when Henry Poole opened a second entrance to his father’s premises at No. 32.

A wealth of high profile clients have graced the “golden mile of tailoring”, from Winston Churchill to Lord Nelson. Styles have evolved and changed over the years, but regardless of the revolving fashion trends, the area continues to attract celebrities and socialites from countries around the world.

If you’re looking for a tailored made suit of the highest possible quality, travel to Oxford Circus or Piccadilly Circus tube station and immerse yourself in the style and sophistication of Savile Row.

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