A Symphony of Tailored Elegance!


Nestled in the stylish corner of London’s Mayfair, Theory redefines contemporary fashion with its own unique take on trendy, tailored apparel and accessories. The brand excels in producing clothing that marries form with function, providing the modern individual with a timeless aesthetic that’s always on-point. High-quality fabrics, meticulous craftsmanship, and a keen eye for detail make Theory the go-to destination for those who refuse to compromise on style or comfort.

Elevate Your Style: Mayfair’s Premier Destination for Tailored Sophistication!

But Theory isn’t merely about garments; it’s about a lifestyle. The brand’s commitment to sustainability and ethical practices is just as admirable as its fashion statements. Plus, the versatile collections offered cater to a wide range of occasions, from professional settings to casual weekends. In sync with Mayfair’s reputation for exclusivity and luxury, the staff at Theory provide expert assistance to ensure your fashion choices reflect your best self. In essence, a visit to Theory is more than a shopping trip; it’s an invitation to embrace a lifestyle of stylish sustainability.

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Open Hours

Monday10:00 AM08:00 PM
Tuesday10:00 AM08:00 PM
Wednesday10:00 AM08:00 PM
Thursday10:00 AM08:00 PM
Friday10:00 AM08:00 PM
Saturday10:00 AM08:00 PM
Sunday12:00 PM06:00 PM
Closed now. See you soon!