Selfridges, located at 400 Oxford Street, London, is not just a department store, it’s a landmark in the world of luxury retail. Founded in 1909 by Harry Gordon Selfridge, it has consistently set the standard for an innovative and luxurious shopping experience. Known for revolutionising retail, Selfridges introduced the concept of product displays and seamlessly incorporated art and architecture into its store design. This visionary approach transformed shopping from a mere transaction to an immersive experience.
Fashion and Sustainability
At Selfridges, the focus isn’t just on high-end fashion, beauty, and homewares; it’s about creating a platform for new talent and sustainable fashion. This iconic store has been a launchpad for emerging designers and a strong proponent of sustainable fashion initiatives, demonstrating its commitment to the future of the industry. Patrons of Selfridges can expect not only a diverse range of luxury products but also a shopping environment that is continually evolving and embracing new ideas.