New Bond Street Pawnbrokers

New Bond Street Pawnbrokers is a high-end pawnshop in Mayfair providing loans on fine jewellery, fine watches, diamonds, fine art, luxury and classic cars, antiques, and other fine personal assets.

As members of the National Pawnbrokers Association, we adhere to the highest industry standards – we are multiple winners of the National Pawnbrokers Association Best Pawnshop Award. Our team, led by award-winning director David Sonnenthal, includes seasoned professionals who bring a wealth of knowledge and passion to their roles. From our senior manager, Susana Figueiredo, and Mariana, our Manager, both recognised as Employees of the Year at the National Pawnbroking Association Awards, to our dedicated specialists in various luxury asset categories, each team member plays a unique and key part in our operations.

With over 40 prestigious industry awards & nominations, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.

Headed by David Sonnethal, a seven-time National Pawnbrokers Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies. 

Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the Employee of the Year NPA award in 2025. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.

New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.

Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.