Nestled among the celebrated storefronts of Mount Street, Apparatus brings its distinctive approach to lighting and furniture design to the heart of Mayfair. With a legacy of pushing creative boundaries since its inception in 2012, the brand made its mark in London in 2023. Founded by Gabriel Hendifar, Apparatus is known for blending nostalgia with innovation, creating pieces that feel both timeless and daring. The London space is a natural extension of the brand’s bold identity, offering visitors an immersive experience in sculptural design and refined craftsmanship.
A Journey Through Design
Stepping into the Apparatus showroom is like entering a carefully curated stage set. The main gallery space evokes the grandeur of a Grecian temple, infused with contemporary architectural elements. Luxurious marble, polished brass, and soft textiles create a rich, textured environment that heightens the senses. Visitors descend a dramatic spiral staircase, passing intimate portraits and artistic vignettes, into a lounge that channels a decadent 1970s aesthetic—warm, tactile, and cocooning. Every detail is designed to evoke an emotional connection, capturing the essence of storytelling through form and material.
