Contemporary Wardrobe Staples

Discover the essence of Scandinavian simplicity blended with American energy at ANINE BING, a fashion house offering modern essentials for women. Established in 2012 by Anine Bing, the brand provides timeless and confident pieces that resonate with everyday style. Located in Mayfair, London, this global fashion brand has quickly become a go-to destination for women seeking elevated basics and essential wardrobe items.

Global Brand Presence

Since its inception over a decade ago, ANINE BING has expanded globally, with over 25 retail stores in cities worldwide. The brand’s journey began in Southern California, where Anine Bing and her husband Nico started the business in their garage, focusing on creating a global fashion brand centred on timeless essentials for the modern woman. Today, ANINE BING embodies a modern approach to fashion retail, with a strong online presence and a commitment to immediate merchandise fulfilment.

Immerse Yourself in Style

Step into the world of ANINE BING in Mayfair and explore a curated selection of wardrobe essentials loved by A-list celebrities and fashion enthusiasts alike. Embrace timeless elegance and confidence with pieces that redefine modern women’s fashion.