Yohji Yamamoto, located in the heart of Mayfair, London, stands as a beacon for those seeking an extraordinary fashion journey. Since opening its doors, this flagship store has been enchanting visitors with its avant-garde and deconstructed clothing. Specialising in a blend of bold, gender-neutral designs, Yamamoto offers a unique take on luxury fashion with an emphasis on unconventional tailoring and dramatic drapes. Here, customers can explore a wide range of clothing and accessories for both men and women, crafted with high-quality materials and a keen eye for detail.

What to Expect

Upon visiting Yohji Yamamoto in Mayfair, customers are greeted with an array of fashion-forward offerings that defy traditional boundaries. The store’s main line caters to a high-end audience, showcasing flowing silhouettes, dramatic proportions, and a predominantly black colour palette. In addition, the “Ground Y” line presents an edgy contemporary streetwear collection, appealing to a younger, style-conscious crowd. Whether you’re drawn to the high-fashion aesthetic or the streetwear vibes of Ground Y, Yohji Yamamoto provides an unmatched shopping experience that reflects the brand’s commitment to innovation and quality.