Affluent Consumers: Characteristics and Lifestyle
![Affluent Consumers: Characteristics and Lifestyle Affluent Consumers](https://www.mayfair-london.co.uk/wp-content/uploads/2023/07/Affluent-Consumers-1024x1024.jpg)
It is hard to define an affluent consumer, but most define the mass affluent consumer as one who has assets of at least $250,000 and a household income above $100,000. According to research, they represent 16% of the online population worldwide. Brands across various sectors will find affluent consumers an attractive target due to their […]