Oscar de la Renta opens flagship in Mayfair
28th January 2013
Ladies Fashion, Mayfair Lifestyle
Mayfair is known as one of London’s most prestigious centres for designer clothing. With the stores of big name brands like Chanel, Burberry, Gucci and Mulberry. Now another prestigious fashion house has joined the ranks of Mayfair’s fashion elite. Because American designer brand Oscar de la Renta has opened its first store in the UK – at 130 Mount Street.
The space was previously occupied by a Nicky Clarke hair salon. It has been given a complete makeover by US based consultancy Meyer Davis Studio. The concept store spans an impressive three floors and gives the brand a chance to showcase clothes, accessories, beauty products, home décor and children’s wear. As well as its iconic bridal lines.
Alex Bolen, CEO of Oscar de la Renta, said that location was key. The company had spent 5 years searching for the right position for the store: “It was important to ensure that our local customer was well-serviced. We want to look after our Mayfair friends, and tourist traffic alike,” he explained. Mayfair is the ideal choice for such a high end label. The store will surely enjoy success thanks to the fashion savvy residents. Label seeking tourists and frequent celebrity visitors in the area.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.