Bremont opens Mayfair boutique

Award winning watch retailer Bremont has opened up its first stand-alone boutique. The unique two floor flagship has a ‘club-like atmosphere’ and its very own bar, and is situated on South Audley Street in London’s exclusive Mayfair district.

Since the launch of Bremont in 2007, the brand has become popular in markets as diverse as the UK, US and Asia. It has also won several prestigious accolades, including the Retail Watch Brand of the Year in 2011, and the People’s Choice Award in the watch category at the Couture Watch and Jewellery Show in Las Vegas in 2012.

Bremont’s co-founder Giles English commented on the venture, explaining: “As a British company we felt we needed a show-case to promote ourselves to visitors from all around the world. The boutique will be more than a traditional watch store. There will be an explorers club based from there, a considerable watch library and it will also be the only place in the world to see unique items like the Bremont B-1 Marine Clock.”

English also advocated his decision to develop Bremont’s future in the Mayfair area: “It is never an easy decision to launch your own boutique, but when we were approached by Grosvenor regarding the location there was no hesitation. We felt it was perfect for our brand.”

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